OPERATIONS
Our Operations
Grupo Marta's comprehensive management encompasses property development, the operation of company-owned units, and the implementation of international brands. With over six decades of experience, we have built a business model based on operational efficiency, adherence to global standards, and a long-term vision.
Hotel and Restaurant Development
We have extensive experience in the design, development, and execution of hotel and restaurant projects in strategic locations. From planning and permitting to construction and alignment with brand standards, we manage each stage with rigor and a strategic approach.
Rebranding and Renovations
We have successfully led asset repositioning and renewal processes, adapting our properties to new market dynamics, emerging segments, and trends. These processes include everything from negotiations with international franchises to the implementation of new concepts, technology integration, team training, and improvements to the customer experience.
Strategic Operations Management
We manage a diverse portfolio that includes city hotels, all-inclusive resorts, restaurants, and vacation rental units. Our management model combines local leadership with centralized processes, prioritizing efficiency, standardization, customer experience, and financial control.
Brand partnerships
Grupo Marta has been responsible for introducing global brands such as Hampton Inn, Holiday Inn Express, Best Western, Denny's, Gray Line Tours, and Casago Vacation Rentals to Costa Rica. Our adaptability, adherence to standards, and operational excellence position us as a reliable operator for international partners.