Brands Managed by Grupo Marta

Throughout the company’s history, Grupo Marta Hospitality and its affiliate tour operator have managed six different international brands.

Best Western®

With the opening of the Best Western San José Downtown in 1990, Grupo Marta Hospitality introduced the Best Western brand to Costa Rica. The group’s Irazú hotel and Jacó Beach resort followed suit closely after. Also, the company decided to promote further hotel affiliations, attaining a network of eleven Costa Rican Best Westerns.

Best Western Awards and Recognitions

  • 1999 Best Western Excellent Housekeeping Award (Best Western San José Downtown)
  • 1999 Best Western Excellent Maintenance Award (Best Western San José Downtown)
  • 1999 Recognition for a perfect score in the Best Western International Quality Assurance Inspection (Best Western San José Downtown)
  • 2000 National Insurance Institute’s Preventico Global Award for Excellence in Risk Prevention (Best Western Irazú Hotel & Casino)
  • 2007 RCI Hospitality Award (Best Western Jacó Beach Resort)
  • 2008 CST Certificate of Sustainable Tourism – Level 4 (Best Western Jacó Beach Resort)
  • 2009 Best Western International's Excellence in Quality Award (Best Western Irazú Hotel & Casino)

Hampton Inn®

The first Hampton Inn in the country was inaugurated by Grupo Marta in 1994. In 2001, company expansion continued when the first Hampton Inn & Suites opened its doors to the public. Since then, and for strategic reasons, the first Hampton Inn dropped its flag and reflagged in 2008 as a Holiday Inn Express. Brand relationships remain strong.

Hampton Awards and Recognitions

  • 1996, 1997, 2006 Certificate of Excellence for best Overall Service in the region
  • 1996, 1997, 1998, 1999, 2000, 2001, 2002, and 2003 Circle of Excellence Award to the top 10% hotels in the system
  • 1998 Pinnacle Award
  • 2001 and 2002 Hampton International Pride Award
  • 2001 and 2002 Lighthouse Award to the top 5% hotels in the system
  • 2003 Hampton International Award
  • 2003 Wall of Fame Award to the top 15% in total quality scores
  • 2007 Best RevPar in the region
  • 2010 One of the World’s Best Hotels on Expedia® Insiders’ Select™ List

Gray Line®

Grupo Marta’s affiliate, Fantasy Tours, started operations in 1976, becoming one of the first travel agencies in the country. In the year 2000, the company joined internationally-known Gray Line Worldwide and promoted the brand’s expansion throughout Central America, attaining presence in five of the region’s countries.

Gray Line Costa Rica maintains a position on the chain’s Board of Directors.

Gray Line Awards and Recognitions

  • 2000 Gray Line’s Going for Excellence Award
  • 2005 Gray Line’s Diamond Award
  • 2010 Gray Line’s Diamond Award

Holiday Inn Express

In 2008, the company reflagged one of its airport properties as a Holiday Inn Express, introducing the brand to Central America.

Holiday Inn Express San José Airport Awards and Recognitions

  • 2011 Kemmons Wilson Spirit of Family Award
  • 2011 Torchbearer Award
  • 2011 Priority Club Excellence Award

Denny's®

In 1999, the first American diner in Costa Rica opened its doors adjacent to the Best Western Irazú. This Grupo Marta property was also the first Denny’s restaurant in the country. In 2005, a second restaurant was opened next to the Holiday Inn Express San José Airport hotel.

  • 2003 Diamond Award – First Place
  • 2003 Operator of the Year Award
  • 2004 Small Operator of the Year Award